HorseRookie.com (“Horse Rookie“) operates HorseRookie.com and may operate other websites. It is Horse Rookie’s policy to respect your privacy regarding any information we may collect while operating our websites.
Like most website operators, Horse Rookie collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Horse Rookie’s purpose in collecting non-personally identifying information is to better understand how Horse Rookie’s visitors use its website. From time to time, Horse Rookie may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
Horse Rookie also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on horse-rookie.local blogs/sites. Horse Rookie only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.
Gathering of Personally-Identifying Information
Certain visitors to Horse Rookie’s websites choose to interact with Horse Rookie in ways that require Horse Rookie to gather personally-identifying information. The amount and type of information that Horse Rookie gathers depends on the nature of the interaction. For example, we may ask visitors to provide a username and email address. Those who may engage in transactions with Horse Rookie are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Horse Rookie collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Horse Rookie. Horse Rookie does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
Protection of Certain Personally-Identifying Information
Horse Rookie discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Horse Rookie’s behalf or to provide services available at Horse Rookie’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Horse Rookie’s websites, you consent to the transfer of such information to them. Horse Rookie will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Horse Rookie discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Horse Rookie believes in good faith that disclosure is reasonably necessary to protect the property or rights of Horse Rookie, third parties or the public at large. If you are a registered user of an Horse Rookie website or sign up for our email updates and have supplied your email address, Horse Rookie may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Horse Rookie and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Horse Rookie takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
Horse Rookie may collect statistics about the behavior of visitors to its websites. Horse Rookie may display this information publicly or provide it to others. However, Horse Rookie does not disclose personally-identifying information other than as described below.
If Horse Rookie, or substantially all of its assets, were acquired, or in the unlikely event that Horse Rookie goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Horse Rookie may continue to use your personal information as set forth in this policy.
When you fill out a contact form on horse-rookie.local we only collect the information you enter into the contact form. If the form asks for your name, email address, or any other personal information, then that information is sent to us via email. We only retain that information—including your email address—for as long as necessary to address your purpose in contacting us.
Email addresses provided in contact forms are not ever used by Horse Rookie for any purpose other than to reply to you in regards to your reason for contacting us. We never sell information from contact forms to any third parties for any purpose.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://www.networkadvertising.org/managing/opt_out.asp. You may also visit https://optout.aboutads.info/#/ and https://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
Mediavine partners with the following data processors: